eCommerce SEO Case Study
Key Results
Drove our client’s home accessory e-commerce business to get over 500% boost in sales through organic reach and highest-ranking product description within 12 months.
A Little BackStory
E-commerce is one of the most promising yet most competitive niches in which to work. Our client understood the importance of implementing strong SEO practices and KPIs after going through a detailed rebranding and relaunching of their product pages. They were looking for a targeted plan that could successfully help them outrank their competitors and create more organic reach and leads in their niche.
Client Challenges:
After a detailed analysis of their previous rankings, here is what the client outlined their problems as;
- Despite being in a competitive niche, they ranked for fewer than 100 crucial keywords.
- They needed to be more present on critically dense terms in their niche.
- Their page has less than 50 organic sessions per month!
However, after our discovery call and in-depth analysis, this is how we diagnosed the problem;
SearchMiners Approach and Solutions
Outlining a few major and minor issues, we got to hands down to preparing a carefully crafted customized SEO plan for our client, offering the following solutions;
Groundwork and Timeframe
After our analysis, we prepared a long-term marketing strategy tailored to their potential audience. Within the long-term approach, countless short-term wins would be picked up. We used the right keywords and the best SEO practices to boost their visibility results within weeks.
Engagement of Non-branded Clicks to PDPs
We specifically developed an onsite SEO strategy that targeted audiences within their niche. We aimed to ensure the distribution of keyword attributes and placement on all pages.
Optimizing Product Descriptions
We ensured our client’s website had a robust internal link base that could, in return, support product pages. For that, we worked on page hierarchy, breadcrumb linking, category & subcategory distribution, and incorporating self-referenced canonical product pages.
Increase in Organic Search Traffic to Product Pages (PDPs)
We used a blended approach of topic clusters, using long-tail keywords, introducing keyword density, and strategically using less competitive but more promising keywords through blogs and content marketing to engage more target audiences and visitors.
How Our Tested Ways of Scaling Worked
The Role of Keywords and Content
Targeting low-competition keywords that many prospective buyers searched for was one of our winning approaches that pushed our client’s website SERP rankings.
We tested additional keywords against our client’s biggest competitors to test responses, growth leads, and traffic.
We leveraged blog posts with relevant keywords, using trending and informational traffic to create trust while feeding the search engine a list of relevant keywords.
Through more engaging content, our client’s websites received stronger ranking and recognition in Google’s algorithm, helping the website reach more potential clients.
Building Niche Relevant Links for Websites
The term “off-page SEO” is important when you want to build your website through other high-ranking websites to boost your site’s domain authority score. There was considerable room for improvement while analyzing the previous off-page SEO practices.
Our plan of action is to get good quality links comprehended to;
- Targeting authoritative websites for all backlinks
- Creating a strong internal link strategy on relevant product pages
- Publishing Wells wrote and started guest posts on relevant websites
- Creating more product pages to keep the website relevant and evolving in Google’s algorithm
Through our tactics, our client started seeing great ranking and conversion on their top transactional keywords.
We helped our client claim the #1 position for the top “HOME FURNISHING” keywords
Claiming #1 positions for top “home furnishing” KEYWORDS
Our Results Spoke Volumes!
During our 12-month SEO campaign, our client saw a massive increase in organic traffic with any paid marketing. Within 3 months, the initial 50 organic sessions went to 600 organic impressions, boosting the growth by 1100%.
Towards the end of the 12-month plan, almost all products ranked in the top 10, boosting the organic traffic. By the end of the year, our client broke their record of organic leads with over 40,000 organic visits within a month!
More Buyers and Engagement
Their organic traffic was one of many things that increased. All engagement metrics have gone up by more than 200%! This includes, time-on-page, click-through-rates, conversions & SALES!
500% Boost in Monthly Sales
During our 12-month SEO campaign, our client saw a massive increase in organic traffic with any paid marketing. Within 3 months, the initial 50 organic sessions went to 600 organic impressions, boosting the growth by 1100%.
Major Organic Breakthrough
Towards the end of the 12-month plan, almost all products ranked in the top 10, significantly boosting the organic traffic. By the end of the year, our client broke their record of organic leads with over 40,000 organic visits within a month!