eCommerce SEO Case Study

Key Results

Drove our client’s home accessory e-commerce business to get over 500% boost in sales through organic reach and highest-ranking product description within 12 months.

Organic Traffic
Monthly Sessions
Sales
Monthly Increase
Keywords
Page 1 Results
Domain Authority
Backlinks Acquired
Exploring Growth Marketing As a Beginner  - searchminers

A Little BackStory

E-commerce is one of the most promising yet most competitive niches in which to work. Our client understood the importance of implementing strong SEO practices and KPIs after going through a detailed rebranding and relaunching of their product pages. They were looking for a targeted plan that could successfully help them outrank their competitors and create more organic reach and leads in their niche.

Client Challenges:

After a detailed analysis of their previous rankings, here is what the client outlined their problems as; 

  • Despite being in a competitive niche, they ranked for fewer than 100 crucial keywords. 
  • They needed to be more present on critically dense terms in their niche. 
  • Their page has less than 50 organic sessions per month! 

However, after our discovery call and in-depth analysis, this is how we diagnosed the problem; 

SearchMiners Approach and Solutions


How Our Tested Ways of Scaling Worked 

The Role of Keywords and Content

Targeting low-competition keywords that many prospective buyers searched for was one of our winning approaches that pushed our client’s website SERP rankings. 

We tested additional keywords against our client’s biggest competitors to test responses, growth leads, and traffic. 

We leveraged blog posts with relevant keywords, using trending and informational traffic to create trust while feeding the search engine a list of relevant keywords. 

Through more engaging content, our client’s websites received stronger ranking and recognition in Google’s algorithm, helping the website reach more potential clients.

Building Niche Relevant Links for Websites 

The term “off-page SEO” is important when you want to build your website through other high-ranking websites to boost your site’s domain authority score. There was considerable room for improvement while analyzing the previous off-page SEO practices. 

Our plan of action is to get good quality links comprehended to; 

  • Targeting authoritative websites for all backlinks 
  • Creating a strong internal link strategy on relevant product pages 
  • Publishing Wells wrote and started guest posts on relevant  websites 
  • Creating more product pages to keep the website relevant and evolving in Google’s algorithm 

Through our tactics, our client started seeing great ranking and conversion on their top transactional keywords. 

We helped our client claim the #1 position for the top “HOME FURNISHING” keywords

Claiming #1 positions for top “home furnishing” KEYWORDS

Our Results Spoke Volumes!

During our 12-month SEO campaign, our client saw a massive increase in organic traffic with any paid marketing. Within 3 months, the initial 50 organic sessions went to 600 organic impressions, boosting the growth by 1100%. 

Towards the end of the 12-month plan, almost all products ranked in the top 10, boosting the organic traffic. By the end of the year, our client broke their record of organic leads with over 40,000 organic visits within a month!

Monthly organic visits

More Buyers and Engagement

Their organic traffic was one of many things that increased. All engagement metrics have gone up by more than 200%! This includes, time-on-page, click-through-rates, conversions & SALES!

500% Boost in Monthly Sales

During our 12-month SEO campaign, our client saw a massive increase in organic traffic with any paid marketing. Within 3 months, the initial 50 organic sessions went to 600 organic impressions, boosting the growth by 1100%.

Major Organic Breakthrough

Towards the end of the 12-month plan, almost all products ranked in the top 10, significantly boosting the organic traffic. By the end of the year, our client broke their record of organic leads with over 40,000 organic visits within a month!