Dental Practice SEO Case Study

Key Results

The client’s practice experienced a 100% boost in new patient signups and increased patient calls through Google My Business Optimisation within three months.

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Organic Traffic
Monthly Sessions
Increase
New Patient Signups
Increase
Monthly Phone Calls
Keyword
Map Pack Rankings (Top 3)
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Background

Our client is a dental practice located in a small town in the Midwest.

Our client originates from a small town in the Midwest with over 20 years of practice and repute in the dental industry. Although our client had a reliable flow of patients, 👎they needed help reaching and engaging new patients for their practice. This is a common challenge many conventional clinics and practices face, especially in the post-pandemic turn of events, where people use online spaces to rely on healthcare services.  We discussed our observations and immediately got the client overboard.

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The Challenges

Our client quoted the following challenges faced; 

  • Loss of Potential New Patients to New Dental Practices 
  • Static Appointment Flow
  • Lower Reach to Localised Patients 
  • Irrelevant Patient Calls 

On the flip side, we diagnosed the following SEO setbacks for our client;

Limited Online Visibility

Dental practices are a vertically growing industry and require a robust online presence through comprehensive digital solutions. Our client’s website lacked the correct SEO practices, link building, mobile search and user experience, on-site optimization, content, and social marketing. As a result, our client struggled to form new patient referrals and appointments despite having a consistent business for the past years.
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Lack of Localised Targeted Audience

Due to unstructured site experience, lack of solid visibility, and authoritative content, our client’s website could not rank in localized search queries. Due to this, our client’s website could not reach suitable potential patients and would often result in irrelevant, abundant appointment calls.
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Lack of Online Marketing Strategy

During our primary audit phase, the client’s website lacked all the right marketing strategies. There were no relevant keywords, keyword placements, blog utilization, quality link building, social media presence, and email marketing initiatives. The client’s dental practice needed more straightforward distribution channels for effective patient engagement.
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SearchMiners Approach and Solutions

Goals for this Project

We laid out an extensive SEO-focused framework to push our clients’ online visibility regarding organic results for the best local dentist practices and services. Furthermore, we wanted more than just a high-ranking website; we wanted to push more patient calls, appointment booking, and a trusted dental practice in the locality.

Competitive Analysis and Audit Strategy

Our team ran a thorough website audit and competitor analysis for the nearest competitor GEOs in the client’s practice locality for an optimized online presence.

Implemented Strategy for Lead Generation

After a thorough audit, we extracted the most relevant cluster of keywords, strategized quality link-building practices pertinent to the dental industry, created informative blogs, implemented a marketing strategy,  made quality guest content posts, and developed a solid social media presence.

Implemented KPIs for Lead Generation

We implemented a reputation management strategy to increase the client’s online presence and manage their online reviews. We encouraged happy patients to leave positive reviews on Google and other review sites.

Recurring New Patients

Within one month, our client started getting relevant calls and appointments. Our Client got a 1000% boost in their Phone Calls. 

Impact

As a result of our efforts, we saw a significant change in the client’s efforts. We were surprised with the results but knew our strategies had led to this growth. Due to the help of Search Miners, our client saw significant results from our strategies:

Increase in New Patient Signups
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Increased Organic Traffic

Within three months, the organic traffic grew by 200%, making it one of our fastest organic reach projects.

Higher Ranking in SERP

We have optimized landing pages with relevant keywords and a seamless mobile view, which improved site performance, resulting in a smooth crawling experience and higher rankings through multiple keywords on Google’s SERP. 

More Online Authority

Happy patients left more positive reviews, boosting the client’s website and authority in Google’s algorithm.